Drafts never publish themselves
Status moves in order: draft → review → your approval → approved → scheduled → published. Calling the API directly cannot publish an unapproved version.
From enquiry to renewal
The 10-step process
Step 06 runs several channels in parallel after onboarding. Every channel must pass step 07 before anything is published.
| Step | Stage · Owner | Inputs required | Acceptance checkpoint |
|---|---|---|---|
| 01 | Enquiry intake | Business name, industry, location, contact channel, consent to data processing | Request ID, source, consultation slot, reply within the agreed SLA |
| 02 | Audit & market research | Website, current channels, current figures, competitors, target visitor markets | Dated audit report; measured figures kept separate from opinion |
| 03 | Marketing plan | Goals, target visitors, budget, the venue's capacity to serve | Channels, schedule, budget, assumptions, KPIs, approver — AI decides nothing |
| 04 | Quote & contract | Approved plan, scope of work, third-party costs | Contract, SLA, acceptance milestones, deposit; work starts only after scope is agreed |
| 05 | Onboarding & access | Photos, prices, services, channel admin rights, domain | Accounts in your business's name, 2FA, asset list, least-privilege access |
| 06 | Production per channel | Brief per module, data you have confirmed | Drafts, designs, post schedule, configuration — each with an owner and version |
| 07 | Review & approval | Complete version, evidence, sponsorship labels, AI-content labels | Facts correct, rights cleared, labels in place, tracking working; you sign off |
| 08 | Publishing & operations | Approved versions only; valid accounts | Live link, time, who published; channels without an API are posted manually with proof |
| 09 | Leads, bookings & care | Messages, forms, bookings, reviews, complaints | Leads, bookings, visits and payments tracked separately |
| 10 | Reporting & renewal | Costs, KPIs, bookings, invoices | Compared with baseline; data quality stated; next-month proposal |
Channels without an API
Become manual publishing tasks. Staff publish and submit the link plus a screenshot as proof. No bots that bypass verification.
Reporting by layer
Reach, qualified leads, bookings, visits and revenue are reported separately. Without a revenue source we write “unknown” and do not calculate ROI.
Start with an audit.
Send us your website and Google profile. We will point out the one or two changes with the biggest impact in the first 30 days.