Insights
Written for business owners in Vietnam. Articles are currently in Vietnamese; summaries below are in English.
Hiring bloggers and KOCs from 2026: what Vietnam's amended Advertising Law requires
Law 75/2025/QH15, in force since 1 January 2026, defines the duties of people who deliver advertising — and of the businesses that hire them.
Read →05/11/2026 · 4 phút · in VietnameseAsking for Google Maps reviews the right way: invite everyone, no rewards, no filtering
Recent, genuine reviews are why guests choose you on the map. Asking the wrong way can get reviews removed or the profile restricted.
Read →05/11/2026 · 4 phút · in VietnameseGetting Korean guests through Naver: where to start
Many venues hire KOCs first and are disappointed. The right order is usually: Korean landing page, brand blog, then bloggers.
Read →05/11/2026 · 3 phút · in VietnameseWebsites with booking and payment: what to check under Vietnam's 2025 E-commerce Law
From 1 July 2026, E-commerce Law 122/2025/QH15 and Decree 248/2026/ND-CP replace Decrees 52/2013 and 85/2021.
Read →05/11/2026 · 3 phút · in VietnameseUsing AI for ad images and video: when a label is required
Vietnam's AI Law 134/2025/QH15, in force since 1 March 2026, sets transparency requirements for AI-generated content.
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